Skate Drop
"We want to become the regions most reliable local skateboard shop."
Overview and Objectives
The scope of this project is to create a cohesive partial rebrand to unify and solidify the brand values, goals, and voice. This was acheived by redesigning the logo, chosing new brand colours, fonts and completing a fresh brand book. The new logo is legible, recognizable, and simplistic. The colour palette was altered to adhear to the WCAG standards.
Before
After
RESEARCH
I started by focusing on the logo. After creating five new logos, the client and I decided it would be best to compile data in the form of a survey to better understand the consumer's values and thoughts on the previous and new logo. After compiling this info, we moved ahead with the most well-received logo and created storytelling, omnichannel, and M.V.V. statements as a brand book. Some omnichannel touchpoints include a newsletter, physical merchandise, video content, and more.
While designing the logo, we decided to ask questions to help us effectively understand the wants, needs and values of the existing consumer base when designing the new logo and creating a brand guidelines book. The results helped us understand that 25% of the consumers felt that the current logo felt satanic with the star at the top of the previous logo, which does not align with the current target demographic of family inclusion. Another 25% felt the logo was disconnected from the current brand’s voice.
