The Apple AirBike is a smart and focused solution for bikers.
Create a product from indication to completion while staying on brand with Apple using Figma, Adobe Illustrator, Adobe Photoshop, Notion, Blender, AI.
My Role
4 weeks, Winter 2023
Timeline
Problem Statement
Bikers experience issues with long-term spinal damage, being hit by motor vehicles, lack of vision, and having to stop frequently to view their phone for directions and other alerts.
The AirBike tackles common issues for frequent and first-time bike riders to ensure they remain safe, connected, and motivated to continue to make greener solutions during their daily commute.
Features
-Using lighting systems to enable the user to see while riding
-Light sensor to enable lights to turn on in low-light conditions
-Notification to user on AirPods, bike screen, watch, or phone
-Repair service from Local Certified AirBike Technicians
-Auto-Balance Technology for first-time bicycle riders
-Connectivity through MagSafe and Bluetooth
-Bike utilizes gyroscope technology to call for help
-AirBike cameras enable the user to stay safe while riding
-Vibrating Handlebars to tell the user which way to turn
Research
Research forms of research were conducted to ensure the user would benefit from the features of the bike to solve common and uncommon pain points. These included researching user comments, filmed experiences, existing branding elements, qualitative secondary research methods, and more.
Click the button below to be brought to the process book.
Personas
Lucy is 22-year-old a tech-savvy, ambitious, and detail-oriented individual who values efficiency and practicality. She is eager to learn and willing to take on new challenges to succeed in her new career as she settles in from her recent move for her internship . She is also safety-conscious and prefers to have a reliable and secure mode of transportation.
Motivators
Driven by technology
Environmentally conscious
Frequently works out
Stressors
Never learned how to ride a bike
Scared of what others might think
Still learning the area
John is a 33-year-old UX Designer based in San Francisco, California. He is looking for a way to make his daily commute faster and safer, and wants a bike that can handle the busy streets of San Francisco. John values convenience, tech, and staying up to date with the latest trends and technology. He would benefit from features like auto balancing, tech-enabled navigation, crash detection, and bright LED lights for visibility.
Motivators
Early adopter of tech
Already has a history biking
Enjoys the outdoors
Stressors
Has a bad bike from biking
Been in a biking accident
Lives in a high rise building
Process
Reflection
Through the process of creating this project, I have gained valuable knowledge and experience in product design within a 3D environment. This has allowed me to develop a diverse skillset, as I have been able to work on both the design and technical aspects of the project, ensuring that all deliverables align with the company's brand. Ultimately, this experience has showcased my ability to create high-quality deliverables that effectively reflect a company's branding within a 3D space.
