“We need a rebrand for a merger that effectively highlights both companies”
My Role
Worked effectively within a team of four to create a cohesive merger between a skin and hair company.
I created various custom 3D deliverables and aided my team with other tasks within a turnaround of four weeks.
The Team
Tianna Neufeld (Graphic Designer)
Corry Lee (Graphic Designer)
Lauren Theal (Illustrator)
Myself (Product and Graphic Designer)
Tools
Figma, Adobe Illustrator, Adobe Photoshop, Notion, Blender and Microsoft Teams.
Research
Various research and design solutions approaches were tested to ensure the user would benefit from the features and values that Esse would provide to new and existing clients. Also, through out the duration of this project, I learned how to 3D model each bottle with out using external assets.
Click the button below to be brought to the process book for this project.
Reflection
When I started this project, I had a bit of knowledge in Blender, and originally I was tasked with creating social media posts. I wanted to challenge myself to learn more about 3D modelling and this project became the perfect opportunity to experiment and learn. Creating each bottle without the use of premade assets helped me understand typology, and industry methods when tasked with modelling. Overall, while this project was challenging, I learned so much in a short amount of time and I am happy with my contributions to my group's end project.
